Creative Future How not be a Designer

Robert Ball has special thinking in his speech,Certainly he is a interesting man.He would use How to began his speech there are
How not be a Designer!
How not to promote a gallery！
How not to do advertising!
How not to take the piss!
How not to design a screen saver!
There are five question in his work.Also when we get a job ,we will have to face a lot of difficult problems.But Robert explain those questions that will happening in my job.
First question  to show us that you need reposition yourself in company.Many questions become reality ,there are different school life.Such as London and NewYork ,there are different places that have different requirement.So you have to understand their rule. Although those questions look like grotesque ,in fact they have deep meaning for our.as a good designer often need to reverse thinking.